Swell started in 2009 in a garage behind the dunes at Gwithian, on St Ives Bay. Kerra and Jory Trevail were beach lifeguards who could not find a wetsuit warm enough for a January dawn patrol, so they worked with a small wetsuit factory on a hooded 5/4 of their own. People in the car park asked where it came from.
Today Swell designs wetsuits for British water, sells surfboards hand-finished by two Cornish shapers, softboards and inflatable paddleboards built to its own spec by partner factories and checked in Hayle, plus changing robes, swimwear and the small kit that makes a cold session better.
Orders ship from the Hayle warehouse. The beach shop at Gwithian is where the team still surfs before work.
